White space
In advertising, the term "white space" is used to describe an area of white around an image or words. A good amount of white space draws the reader to the image or business name more than an advertisement that is cluttered with images or words. In E-mail, white space is used to describe a nearly empty inbox. In parenting, having more white space by pausing before you talk makes what you are saying have more "oomph" and may get more attention. It could also be cleaning up a bit of clutter around a toy your child hasn't used in a while making that "old" toy stand out more. Less really is more.